This Is Propaganda
In this Webby Award-winning narrative podcast, co-hosts Josh & Malcolm from BRINK media group reveal the hidden influence of the propaganda all around us and how it continues to profoundly shape our culture today. The first season investigates how propaganda became the foundation of all consumer marketing, its omnipresence and evolution across generations of media, and the consequences we face today. Once you’ve finished season one, enjoy regular episodes of the DoubleThink series, conversations inspired by themes of This Is Propaganda.
Episodes

Friday May 30, 2025
Friday May 30, 2025
With endless bot armies infiltrating social media feeds and harnessing the algorithm to control narratives and public opinion, our media system is becoming increasingly polluted.How long will it be before the internet is officially “dead,” where more comments and views are bots than human?
Our conversation this week is with Amil Khan, a former Reuters foreign correspondent and BBC investigative journalist with over two decades of experience in media and communications.
Amil is now the CEO of Valent, a firm specializing in countermeasures for organizations under threat from bot networks and disinformation campaigns.
Welcome to DoubleThink, conversations inspired by This Is Propaganda. If you haven’t yet, check out the Webby Award–winning first season.
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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com

Monday May 12, 2025
Monday May 12, 2025
The average American's worldview is under constant assault from propaganda. Between the 5,000 advertisements we see daily, for profit journalism, and virtually every post on social media, the gulf between reality and the myths we are surrounded by has never been wider. And with the widespread adoption of algorithms guiding this entire process, we are in desperate need of a new set of skills to navigate the landscape.
This set of skills is widely referred to as media literacy—a concept that extends literacy beyond the ability to read and write, into the ability to understand how and why messages work across different forms of media.
Joining us is special guest Renee Hobbs, media literacy scholar, educator, and founder of the Media Education Lab.
Welcome to DoubleThink, conversations inspired by This Is Propaganda. If you haven’t yet, check out the Webby Award–winning first season.
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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com

Wednesday Apr 16, 2025
Wednesday Apr 16, 2025
It probably won’t come as much of a surprise that the Pentagon was involved in the making of Top Gun. What may be more surprising is the sheer scope of film and television projects the Pentagon has had a hand in—and just how deeply involved it is in the production process.
From Pitch Perfect 3 to the reality show Wife Swap, today we’ll explore how the Pentagon became one of the most powerful forces behind Hollywood storytelling—and the long-term impact this influence has had on audiences both in America and around the world.
Joining us is special guest Tom Secker journalist author and podcaster. You can learn more about Tom's work at spyculture.com
Welcome to DoubleThink, conversations inspired by This Is Propaganda. If you haven’t yet, check out the webby award winning first season
—
BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com

Monday Apr 07, 2025
Monday Apr 07, 2025
We're crossposting today's episode from American Hysteria with Chelsey Weber-Smith where our co-hosts Josh and Malcolm were special guests discussing the propaganda behind luxury doomsday shelters.
If you're a fan of our pod, you'll enjoy American Hysteria too. Be sure to subscribe where you get your pods.
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The hottest new (and embarrassing) trend in the billionaire bubble is luxury doomsday shelters, wildly expensive bunkers that the ultra-rich believe will allow them to live extravagantly in a post-apocalyptic world. Join me, Joshua Belhumeur, and Malcolm Critcher of the podcast 'This is Propaganda' as we enter their futuristic world, try to understand their tech bro mindset, and take a look at the history of prepping to see how unchecked capitalism has transformed the way we think about the end of the world.
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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com

Tuesday Mar 18, 2025
Tuesday Mar 18, 2025
What aesthetics and ideas defined the branded propaganda targeting millennials in the 2010s, and why do they increasingly fail to resonate with Gen Z audiences?
Joining us is special guest Eugene Healey, brand strategy consultant and educator. Follow Eugene at: https://www.linkedin.com/in/elkhealey
This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.
—
BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com

Wednesday Feb 19, 2025
Wednesday Feb 19, 2025
San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.
With special guest Justin Oberman, longtime advertising creative and social media influencer. Follow Justin at: https://www.linkedin.com/in/justinoberman/
This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.
—
BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com

Monday Jan 20, 2025
Monday Jan 20, 2025
Liberal “pro choice” messaging has historically conceded the moral high ground (“safe, legal and rare”). Amelia Bonow helped change that as the leader of the Shout Your Abortion movement. In this episode, she shares her journey and discusses why the persuasion war is far less important than educating people on the options they still and will always have, regardless of legality.
Find safe abortions anywhere at:https://www.youalwayshaveoptions.com/
Learn more about Shout Your Abortion:https://shoutyourabortion.com/
This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.
—
BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com

Friday Dec 20, 2024
Friday Dec 20, 2024
David Shields (best-selling author / filmmaker) joins us to dissect the brutal reality of politics as performance. We dive into Trump’s media mastery, Luigi Mangione’s provocative symbolism, and why the Democrats are stuck playing an obsolete game.
Be sure to check out David’s latest work, How We Got Here, a film and book companion.
This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.
—
BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com
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Cohosts: Josh Belhumeur and Malcolm Critcher

Wednesday Nov 20, 2024
Wednesday Nov 20, 2024
Unpacking how the Culture War feeds on emotional shortcuts, why complexity and nuance is so hard to embrace, and what it means to navigate a society driven by flattened ideas and radicalized identities.
This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.
—
BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com
—
Cohosts: Josh Belhumeur and Malcolm Critcher

Tuesday Nov 05, 2024
Tuesday Nov 05, 2024
Is art propaganda? Is propaganda art? A free flowing conversation about a spectrum that exists between the two and how modern consumer propaganda might benefit from leaning heavier into art.This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.
—
BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.
Website: thisispropaganda.show
Instagram: instagram.com/thisispropagandashow
Email: propaganda@brink.com
—
Cohosts: Josh Belhumeur and Malcolm Critcher